What we do
Recruitment
A disciplined approach to the talent an institution competes for, students and academic staff alike. Benchmarked against named peer sets, so the institution wins the right people, not simply more of them.
The evidence
The leak isn’t where the board is looking.
Recruitment funnel · subject vs peer median · illustrative
The read
Your yield already leads the peer set: 38% against a median of 33%. The board has been optimising the stage that works. The real constraint is upstream, where you convert prospects to applicants at 18% against a peer median of 26%. The headroom is in awareness, not the offer.
The problem
Recruitment teams own a yield mandate but rarely see their funnel measured against the right comparison group.
Our method
We model the funnel, benchmark yield against a like-for-like peer set, and isolate the levers that move it.
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