About
Independent, specialist, senior-led.
A higher-education advisory retained by the institution and accountable only to its interests.
Independence
We have no platform to sell and no panel to staff. We do not own the rankings we advise on. Advance Academia is retained by the institution, paid by the institution, and accountable to its interests alone.
The firm
Advance Academia was founded to give institutional leadership a specialist, independent second opinion — the counsel of people who have sat in the chair, not a generalist consultancy renting a deck.
The firm works across Strategy, Simulation and Recruitment, with a shared analytics layer that makes the evidence reproducible. The work is deliberately low-volume and senior-led.
Advisory Panel
Independent expertise across strategy, recruitment and outcomes.
Seniority shown through experience.
Mr. Andrew Tang
Director — Strategy & Digital Transformation
- Management consultant and corporate strategy leader
- Advises C-suite and public-sector leaders
- Large-scale digital transformation portfolios
Turning technology, data and research into workable outcomes
Ms. Shirley Chong
Chief Communications and Global Affairs Officer, CityUHK
- Adjunct Professor, Media and Communication, CityUHK
- Leads CityUHK’s global reputation and rankings strategy
- Management committee, THE W100 Reputation Network
- Visiting Fellow, Lucy Cavendish College, Cambridge
Reputation, communications and global partnerships
Invitation
We would be glad to hear from you.
The panel grows by introduction. If you lead or advise in higher education, tell us what you work on.
Start a conversationApproach
How we work.
Evidence over assertion
Every recommendation traces to data the institution’s own analysts can interrogate.
A small number of clients
We take on few engagements at a time, senior-led from first conversation to final read-out.
Method in the open
Peer sets, sources and method notes are shared, not withheld behind a chart.
Talk to an adviser, not a sales team.
Start a conversation